🔍 Step 1: Do Keyword Research

  1. Identify what your audience is searching for:

    • Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs Free Tools.

  2. Choose a mix of keywords:

    • Primary (main topic): e.g., “vegan meal delivery”

    • Secondary (variations/supporting): e.g., “plant-based food near me”, “healthy vegan meals”


✏️ Step 2: Optimize Your Website Content

  1. Title Tags:

    • Make sure each page has a unique and descriptive <title> tag.

    • Keep it under 60 characters and include your main keyword.

  2. Meta Descriptions:

    • Write a concise summary (~160 characters) for each page.

    • Include relevant keywords naturally.

  3. Headings (H1, H2, etc.):

    • Use one H1 tag per page (usually the main title).

    • Use H2-H4 to organize content clearly.

  4. Content:

    • Write clear, useful content for users—not just search engines.

    • Naturally include your keywords (avoid stuffing).

    • Use internal links to other pages on your site.


🏷️ Step 3: Use SEO-Friendly URLs

  1. Make URLs short and descriptive.

    • ✅ yourwebsite.com/vegan-meal-delivery

    • ❌ yourwebsite.com/page1?id=123

  2. Use hyphens to separate words (not underscores).


🧱 Step 4: Optimize Images and Media

  1. Use descriptive file names and alt text for all images.

    • e.g., green-vegan-bowl.jpg, alt="Green vegan bowl with quinoa and kale"

  2. Compress images to improve load speed (use tools like TinyPNG or Squoosh).


🌐 Step 5: Make Your Website Mobile-Friendly

  1. Use a responsive design that adapts to all screen sizes.

  2. Test with Google’s Mobile-Friendly Test.


🚀 Step 6: Improve Site Speed

  1. Use Google PageSpeed Insights to test.

  2. Optimize images, enable caching, and minimize JavaScript/CSS.


🔗 Step 7: Set Up Google Tools

  1. Google Search Console: Submit your sitemap and track indexing and performance.

  2. Google Analytics: Track traffic, bounce rate, and conversions.

  3. If you're using Squarespace, WordPress, or Shopify, you can add these via settings or plugins.


🔍 Step 8: Build Backlinks

  1. List your site on directories, niche communities, and business profiles.

  2. Write guest posts or get featured in articles.

  3. Share content on social media and encourage linking.


🔁 Step 9: Monitor & Update Regularly

  1. Track your keyword rankings and traffic.

  2. Update outdated content or broken links.

  3. Continue adding valuable, relevant content.