🔍 Step 1: Do Keyword Research
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Identify what your audience is searching for:
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Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs Free Tools.
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Choose a mix of keywords:
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Primary (main topic): e.g., “vegan meal delivery”
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Secondary (variations/supporting): e.g., “plant-based food near me”, “healthy vegan meals”
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✏️ Step 2: Optimize Your Website Content
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Title Tags:
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Make sure each page has a unique and descriptive
<title>
tag. -
Keep it under 60 characters and include your main keyword.
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Meta Descriptions:
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Write a concise summary (~160 characters) for each page.
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Include relevant keywords naturally.
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Headings (H1, H2, etc.):
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Use one H1 tag per page (usually the main title).
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Use H2-H4 to organize content clearly.
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Content:
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Write clear, useful content for users—not just search engines.
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Naturally include your keywords (avoid stuffing).
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Use internal links to other pages on your site.
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🏷️ Step 3: Use SEO-Friendly URLs
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Make URLs short and descriptive.
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✅
yourwebsite.com/vegan-meal-delivery
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❌
yourwebsite.com/page1?id=123
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Use hyphens to separate words (not underscores).
🧱 Step 4: Optimize Images and Media
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Use descriptive file names and alt text for all images.
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e.g.,
green-vegan-bowl.jpg
, alt="Green vegan bowl with quinoa and kale"
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Compress images to improve load speed (use tools like TinyPNG or Squoosh).
🌐 Step 5: Make Your Website Mobile-Friendly
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Use a responsive design that adapts to all screen sizes.
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Test with Google’s Mobile-Friendly Test.
🚀 Step 6: Improve Site Speed
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Use Google PageSpeed Insights to test.
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Optimize images, enable caching, and minimize JavaScript/CSS.
🔗 Step 7: Set Up Google Tools
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Google Search Console: Submit your sitemap and track indexing and performance.
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Google Analytics: Track traffic, bounce rate, and conversions.
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If you're using Squarespace, WordPress, or Shopify, you can add these via settings or plugins.
🔍 Step 8: Build Backlinks
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List your site on directories, niche communities, and business profiles.
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Write guest posts or get featured in articles.
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Share content on social media and encourage linking.
🔁 Step 9: Monitor & Update Regularly
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Track your keyword rankings and traffic.
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Update outdated content or broken links.
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Continue adding valuable, relevant content.